Tipster With 40,000 Paying Subscribers Explains Why He Only Posts The Winners
Reece Dunmore, who sells his picks as The Lock Room, puts his strike rate at ninety-one percent of the ones he remembers.
Reece Dunmore runs The Lock Room, a paid channel on a messaging app where 40,000 subscribers pay $49 a month for his football picks. He works from a spare bedroom lined with framed betting slips, every one of them a winner and every one of them, he points out, “a real slip, from a real day.”
What is your strike rate?
Dunmore: Ninety-one percent, audited. I audit it myself every Sunday night, after the games, which is when you have the most information.
What happens to a tip that loses?
Dunmore: It gets archived. People don’t pay to see losers. They can see losers for free, in their own accounts. I’m offering a premium product, so I curate. If anything, deleting a loss is a service.
LOCK OF THE CENTURY. Max units. Do not overthink this one, lads.
Why sell the tips instead of just betting them?
Dunmore: I do both. I bet them, then I sell them, and on a bad week I sell the ones that lost as a lesson. That’s three revenue streams from one opinion. My accountant calls it diversified. My sportsbook calls it a restricted account.
As we wrapped up, Dunmore asked that this article be announced in the channel as “a confirmed win.” Two of his previous interviews, he said, had been archived.
